Africell and Afrimoney Sierra Leone provided NLe150,000 in financial support to East End Lions Football Club on Tuesday, 18 August 2026. This significant contribution aims to assist the club with its participation in the upcoming 2026/2027 CAF Confederation Cup, a prestigious continental competition. The direct financial aid from the telecommunications company and its mobile money platform shows their profound backing for the team as it prepares to represent Sierra Leone on the continental stage. This support is key for East End Lions Football Club as they embark on their campaign in one of Africa's premier club tournaments.
Funding for Continental Campaign
The funding package, totaling NLe150,000, is specifically designated to cover significant expenditures for East End Lions Football Club's CAF Confederation Cup campaign. These essential costs include vital aspects such as international travel for the team and staff, accommodation for the duration of their away matches, venue arrangements for their home fixtures, and various other critical logistical requirements necessary for a successful continental challenge. The club's first-leg fixture in the competition is scheduled to be held in Abidjan, the capital of Côte d'Ivoire, presenting an early logistical challenge. For the highly anticipated return leg, the team is expected to play at the Samuel Kanyon Doe Stadium, a prominent venue located in Liberia.
East End Lions Football Club has already intensified its preparations to represent Sierra Leone in the continental competition, aiming to ensure optimal readiness for the upcoming matches against formidable opponents. The financial support from Africell and Afrimoney directly addresses these critical operational aspects, enabling the club to focus on its athletic performance without undue financial strain. This full funding will allow the team to manage the considerable expenses associated with competing at such a high level, ensuring they can travel, train, and compete effectively. The club's participation in the CAF Confederation Cup is a moment of national pride, and this financial assistance is instrumental in making that representation possible.
Presentation Ceremony Notes
Afrimoney Chief Executive Officer, Martison Obeng-Agyei, spoke during the presentation ceremony, reiterating the companies' commitment and pledging continued support for East End Lions Football Club. Mr. Obeng-Agyei stated, "He pledged that both companies would continue supporting East End Lions throughout the competition. He also encouraged the players to remain focused, disciplined and determined as they prepare to represent their club and country on the continental stage." His words emphasized the importance of mental fortitude alongside financial backing. Africell Sierra Leone Chief Executive Officer, Shadi Gerjawi, was also prominently present at the event, further showing the companies' joint and unwavering commitment to the club. East End Lions Secretary-General, Alpha Jalloh Esq. Formally received the generous donation on behalf of the club, expressing gratitude for the timely and essential financial assistance. The ceremony noted the collaborative spirit between the corporate entities and the football club, all working towards the common goal of success in the CAF Confederation Cup.
Commitment to Sport and Talent
Africell and Afrimoney Sierra Leone reiterated their profound commitment to supporting local talent and fostering sports development within Sierra Leone. This joint initiative reflects the companies' broader strategy to invest meaningfully in community programs, particularly those focused on youth engagement and athletic advancement across various disciplines. Africell Sierra Leone Chief Executive Officer, Shadi Gerjawi, and Afrimoney Chief Executive Officer, Martison Obeng-Agyei, have consistently noted the importance of corporate social responsibility in fostering national pride through achievements in sports.
This latest financial contribution to East End Lions Football Club aligns perfectly with previous efforts by both companies to empower local organizations and individuals, recognizing the immense potential within Sierra Leonean sports. The sustained backing aims to provide strong platforms for Sierra Leonean athletes to compete internationally, thereby significantly enhancing the country's representation and reputation on the continental stage. Such investments are vital for the growth of football in the nation, offering opportunities for players to develop their skills and gain invaluable international experience.