QNET, a prominent e-commerce based direct selling company, has acknowledged a publication by Sierraloaded.sl regarding allegations of scam activities in Sierra Leone. The company stated its awareness of the report as it seeks to address concerns circulating within the country. This acknowledgement comes as QNET reaffirms its commitment to transparency and combating misinformation surrounding its operations.
Addressing Misinformation
The Sierraloaded.sl publication, which initiated the recent discourse, recounted the experience of an individual who reported being defrauded of Le 18,000,000 in 2018. The article specifically narrated the account of an individual allegedly scammed of Le 18,000,000 in 2018. To address such concerns and provide clarity, QNET recently hosted a media webinar. This event gathered approximately 25 experienced journalists representing various media organizations across Sierra Leone. The webinar aimed to engage with the press directly regarding the allegations and to disseminate accurate information about the company's operations, ensuring that the public receives verified details.
QNET's Business Model
QNET operates under a direct selling business model. The company states it offers exclusive products designed to help individuals pursue a healthier, more balanced life. QNET uses a direct selling business model, a system that empowers individuals to become micro-entrepreneurs. Since its inception in 1998, QNET's innovative products and e-commerce-driven approach have fostered a global community of customers and micro-entrepreneurs. QNET's stated mission is RYTHM, which stands for "Raise Yourself To Help Mankind." Among the popular product brands offered by QNET are the HomePure range of home care products, the Amezcua wellness range, and the Physio Radiance personal care range. The company also provides the Bernhard H. Mayer range of luxury watches and jewellery and QVI branded holiday packages. These diverse product offerings show QNET's commitment to providing a wide array of choices to its global customer base.
Combating Scams
QNET states the Sierraloaded.sl article falsely and inaccurately attributed the individual’s narration to a fraudulent scheme linked to the company. Biram Fall, Deputy Chairman of QNET for Sub-Saharan Africa, said, "We will continue to provide authentic information about our business to the public so that it can help people understand how fraudsters misuse the company name and how to avoid them. QNET does not offer investment schemes, jobs abroad or visas in exchange for money. The company does not coerce people into its business by kidnapping or trafficking them." Biram Fall, who serves as the Deputy Chairman of QNET for Sub-Saharan Africa, emphasized the company's proactive stance against fraudulent activities.
QNET is intensifying its awareness campaigns through its "QNET Against Scams" initiative across Sub-Saharan Africa. The initiative broadcasts information on television, radio, online media, social networks, billboards, and in print media, ensuring a broad reach for its anti-scam messages. QNET is also strengthening its collaboration with security institutions, working to replicate its partnership with Ghana’s Economic and Organised Crime Office (EOCO) in other parts of West Africa. This effort aims to create a unified front against fraudulent schemes. The company holds memberships in the Direct Selling Association in several countries, the Hong Kong Health Food Association, and the Health Supplements Industry Association of Singapore, demonstrating its adherence to industry standards. QNET is an official direct selling partner of both the Manchester City Football Club and the Confederation of African Football (CAF), further solidifying its global presence and credibility.
Public Verification Advice
QNET advises the public to remain vigilant against individuals offering fraudulent investment, employment, or travel opportunities in exchange for money. The company recommends verifying any opportunities claiming a QNET link by contacting its compliance service directly via WhatsApp at +233 2566 30005 or email at [email protected]. QNET advises people to be vigilant when others offer them fake investment, employment or travel opportunities in exchange for money, urging individuals to exercise caution and conduct due diligence. The public is advised to verify any opportunities claiming to be linked to QNET by contacting the company directly via its compliance service on WhatsApp at +233 2566 30005 or by email at [email protected] to confirm authenticity.
